2019 PNDC Program First Looks

Each year, I was tasked with creating a show look for the Pacific Northwest Dental Conference, the WSDA’s annual continuing education event. With around 5,000 attendees a year, it’s the biggest dental conference in Washington state, and one of the largest in the Western US. This year, I went for a clean, spare, youthful look

INVEST IN YOURSELF

“Invest in Yourself” was actually my second choice for the show tagline — I preferred “Be Bold,” but show organizers felt that programming for the year, while always excellent, fell short of bold. Dentists are a reliably literal bunch, so the the idea was scrapped. See my other concepts here.